WEEK 2 | Task 2

Identify at least four social/cultural groups and what media you think they use. You can include photographs if you like.

A social group is a collection of people who interact with each other and share similar characteristics and a sense of unity. A social category is a collection of people who do not interact but who share similar characteristics. In my opinion, it can divided into 4 large groups which is kids, teenagers, adults, and elderly.

The first group is the KIDS. Small kids in our society get a big daily dose of television, video games and music lyrics. Children are very fond of watching television. They will not miss any of the cartoon programs. Children love watching television because they get to enjoy cartoons, movies and songs. Meanwhile such media can provide education and entertainment to the youngster. For example, channels like ‘Animal planet’ and ‘Discovery’ act as the best source of providing knowledge about different places and adventurous things to children. Beside this, playing console video games is also popular among these young children. In short, this group are more frequently to be in touch with media like television, storybook, textbook, and also electronic learning materials.

The second group is the TEENAGERS. This group use the internet, mobile phones, social media and social networking sites, as well as teen communication preferences and online information consumption. Most of them are internet users and prefers Facebook or Twitter. They also participate in video chats with others using applications such as Skype, Googletalk or iChat. They always stream video live to the internet for other people to watch and likes to watch video in Youtube.

The third group is the ADULTS. Adult is affordable with the latest technologies since they are capable to earn money. So, as compared to the teenagers, their tools or equipment would be updated. For example, smartphones. Smartphone features many different of apps which allow them to communicate. For example, social media like facebook, twitter, weibo; apps like Lines, Whatsapps, Viber. All these is encompassed in digital media. At this stage, written media is seldomly used.

The last group of social group is the ELDERLY or also known as senior citizens. New media such as internet, online communities, web advertising are still consider new to our older generation, and they are not familiar with it. New tools are not easily adopted and this age range is more politically conservative and traditional in their media consumption habits (radio, TV, print news). Media used by the elderly are commonly television, radio, house telephone and newspaper.